Most sellers focus on the listing price. Experienced sellers focus on the selling price — and the gap between the two is where negotiations are won or lost. After 25+ years in Northern Nevada real estate, here's what actually moves a home from listed to sold. 1. The list price is a strategy, not a wish Your list price is the single most consequential decision in the sale. It determines who sees your home (buyers search by price band), how fast it moves, and ultimately what yo